Contribution Margin

DTC GrowthContribution MarginCommerce Shapes CultureBetter-for-You DTC Brands
DTC GrowthDTC Growth
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He was scaling at –$1/order. The DTC founder didn’t know what Contribution Profit was.

He was scaling at –$1/order. The DTC founder didn’t know what Contribution Profit was.

Why Contribution Profit is true north for DTC Marketing and how to calculate and use it.

Kenny Hoang
Kenny Hoang
DTC GrowthDTC Growth
+3+3
The Growth We Choose: A Thesis for DTC Brands that Give a Damn

The Growth We Choose: A Thesis for DTC Brands that Give a Damn

Commerce quietly shapes culture. This pillar piece explores what DTC brands are compounding on the balance sheet and the everyday behaviors they normalize. For DTC founders and operators who see growth as both a financial outcome and a cultural responsibility. With lasting human outcomes for the people they serve.

Kenny Hoang
Kenny Hoang
DTC GrowthDTC Growth
+1+1
The Signal Stack for Sustainable DTC Growth

The Signal Stack for Sustainable DTC Growth

Kenny Hoang
Kenny Hoang