- Commerce Outliers
- Topics
- Contribution Margin
DTC GrowthDTC Growth
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Napkin math to tie back Meta Ads back to the P&L
Why Contribution Profit is true north for DTC Marketing and how to calculate and use it. A wearable DTC founder I was advising could tell you his Meta ROAS to two decimals: 1.57. But every Shopify order was losing money...and he had no idea. I asked how he was measuring performance. “Just looking at Facebook,” he said.
Kenny Hoang
DTC GrowthDTC Growth
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The Growth We Choose: A Thesis for DTC Brands that Give a Damn
Commerce quietly shapes culture. This pillar piece explores what DTC brands are compounding on the balance sheet and the everyday behaviors they normalize. For DTC founders and operators who see growth as both a financial outcome and a cultural responsibility. With lasting human outcomes for the people they serve.
Kenny Hoang
